Even now in 2016, keyword research is still immensely important for finding the right keywords to implement to your content. There are four major points of criteria which you need to fulfill to find the right keywords to base your content around, so without wasting any time, let's talk about how to do keyword research correctly.
All anchor text you might use can be dropped into one of three categories: keyword rich, generic, and brand. It's essential in this Google era of over optimization penalties that everything seem and look natural. What this means in regards to anchor text is that you get a nice healthy mix of all three.
But what do each of the three mean? Let's cover each of the three types of anchor text:
You may have seen the acronym “LSI” before but weren't quite sure what it meant in regards to SEO. LSI stands for “latent semantic index”. What are LSI keywords? This is really just a fancy phrase for synonyms. One of the most important keys in SEO today is making everything look natural.